Job description

Sales managers direct and oversee the sales representatives of an organisation. They’re responsible for devising plans, goals and strategies for the sales department and aim to acquire new customers or clients and increase business revenue.

Sales managers handle customer complaints, prepare budgeting and discounts, analyse customer preferences, and review sales statistics. They’re also in charge of hiring and training new members of the sales team.


    • Direct and oversee sales team
    • Devise plans, goals and strategies for sales team
    • Acquire new customers or clients
    • Increase business revenue
    • Handle customer complaints
    • Prepare budgeting, discounts or special offers
    • Approve expenditures
    • Analyse customer preferences to develop sales strategy
    • Determine profitability of products and services
    • Review sales statistics
    • Hire and train new members of sales team
    • Make cold-calls
    • Attend business-to-business meetings

Skills and qualities

Customer service
Attention to detail

Job outlook

Projected growth
The projected growth rate of employment in the US from 2018 to 2028, based on data collected through the BLS Employment Projections (EP) programme. The national average growth rate for all professions is 5%.


New jobs
The number of jobs projected to become available in the US between 2018 and 2028, based on data collected through the BLS Employment Projections (EP) programme.


Automation risk


Career progression

Sales managers have the prospect of becoming sales directors in the organisation they work for. There is also the opportunity of advancing to sales VP or chief revenue officer. Some sales managers even move on to marketing-based positions such as marketing manager or business operator.

Working conditions

Average hours

40h/ week

Typical schedule

Full Time

Standard business hours

The majority of a sales manager’s day is spent in an office. However, they may occasionally travel locally, nationally or even internationally to meet and attract new customers or clients.

Their role can be stressful, especially when dealing with several clients at once or when managing a large sales team.

Most sales managers spend time on the phone and also use a lot of email to communicate with existing and potential clients.


Bottom 10%




Top 10%


Annual salary estimates are based on percentile wage data collected through the Occupational Employment Statistics (OES) survey of US workers.

Qualifications and training

Education level


Bachelor’s degree in a relevant subject

Study time

4 years

While some positions accept individuals with a high school diploma, most organisations will require that sales managers have a bachelor’s degree at the very least.

It is also useful if you have previous work experience in sales, including as a sales representative, retail sales worker or purchasing agent.

Last Updated: Wednesday, November 2, 2022

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