Green marketers are in charge of advertising, marketing and promoting environmentally friendly goods and services. Working with a diverse array of experts, from graphic designers to sales agents, they try to sell new and expensive green products to the consuming public through various campaigns, community activities and industry conferences.
Duties and responsibilities
- Research the product or service being offered by the manufacturer
- Analyse the effectiveness of every item that clients want to bring to market
- Develop communications plans and materials to produce awareness for the product
- Compose marketing content – online and offline – to create buzz for the brand
- Establish branding initiatives for green products and services to make them unique
- Search, identify and generate sales leads for eco-friendly goods
- Look into latest green industry trends, statistics and forecasts
- Collaborate with team members to propose an outline for a marketing strategy
- Produce market research procedures for data purposes, like surveys or questionnaires
- Study various government regulations, rules and laws in different jurisdictions
- Travel to different cities, regions or countries to attend community and industry events
Skills and knowledge
AVERAGE WORKING HOURS
Standard business hours
A green marketer will typically maintain a 40-hour workweek, although working the occasional evening, weekend and holiday, especially if there are certain events that you need to attend or trade show exhibits you need to participate in, is common. For the most part, you will work in an office setting, but there will be plenty of travelling – foreign and domestic – to meet clients, sell to the public and be on the ground to get the product or service to the people.
Annual salary estimates are based on percentile wage data collected through the Occupational Employment Statistics (OES) survey of US workers.
Bachelor’s degree in marketing or related field
To become a green marketer, you must possess a four-year university degree that either specialises in marketing or environmental science. Holding a marketing degree is important because your job is to know the intricacies of the business and the various technologies. At the same time, education in environmental sciences can help you familiarise yourself with new goods and services that are geared toward being green.
Since the green industry is relatively young, there are many opportunities for a green marketer to advise either internally or at another business. With an immense portfolio, terrific testimonials and successful campaigns, there are always new green-related startups and small- and medium-sized businesses (SMBs) looking for the best marketing minds to generate buzz for their products.