Graphic designers produce hand- or computer-generated images and text to communicate an idea to attract, inform and excite consumers. Developing designs for advertisements, publications, corporate reports, websites and other marketing materials, they convey a company’s values with an image.
Duties and responsibilities
- Produce designs for books, brochures, logos, annual corporate reports and other mediums
- Engage with clients and management to determine the parameters of the order
- Jot down notes and prepare instructions for team members who will assemble prints
- Use specialist software to meet company needs
- Create still graphics and animated images for multimedia
- Generate rough drafts and alternative designs for presentations and brainstorming sessions
- Collaborate with team members to produce rough sketches and refine designs
- Insert information into a computer database and equipment to establish layouts
- Maintain, organise and update archives of photos, records and documents for future reference
- Present proposals, outlines and layouts of drafts and final product to clients
- Review the final product to ensure there are no errors or client specification mistakes
- Research industry trends, the latest design concepts and newest technical measures
Skills and knowledge
AVERAGE WORKING HOURS
Standard business hours
If hired as a full-time employee by a private company, then you will record a typical 40-hour workweek from Monday to Friday, 9am to 5pm. Occasional evening or weekend work is common, particularly when nearing pending deadlines. Graphic designers who work on freelance or contractor basis, meanwhile, typically enjoy a more flexible work schedule.
As a full-time staff member, you will also typically work in an office setting. As a freelancer or independent contractor, though, you’ll be able to work from home or complete tasks remotely.
Annual salary estimates are based on percentile wage data collected through the Occupational Employment Statistics (OES) survey of US workers.
Bachelor’s degree in graphic design
To become a professional graphic designer, many employers will require their employees to possess a postsecondary education. While a two-year college programme is sufficient to find employment, the industry has become ultra-competitive that companies are preferring candidates who hold four-year university degrees that specialise in graphic design or a related field.
As an employee in a private company, you can advance to a supervisory or management position, such as chief designer or art director. As an independent contractor or freelancer, advancement is measured by your reputation among clients.